Tag Archives: Bruce Bass

It’s Still Called Stealing

By Mike Callicrate Grade and yield buying used to be called “Grade and Steal” by most cattlemen. Today, it’s called Value-Based Marketing by the big packers and their cheerleaders, like Certified Angus Beef’s (CAB) Miranda Reiman. In her March 4th … Continue reading

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Blue Ribbons/Red Faces: Packer control of NCBA

by Lee Pitts I did not attend this year’s NCBA Convention in Phoenix. I haven’t been to one since I quit the organization four years ago. I know that as a journalist I have a certain responsibility to report on … Continue reading

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